The Lopresti History of Sketchbooks…The Final Chapter

I am still recovering from the the wild weekend that was the Emerald City Comic Con.  One day I will have to write about the best shows I have attended but for now, back to the sketchbooks.  In my last entry I talked about my sketchbooks up to 2009’s Saved From The Trash.  Even though I felt it was one of my strongest sketchbooks the cover image didn’t grab potential buyers so I knew I had to come back with a stronger and different product.

In 2010 I tried something I had yet to explore; full color!  Most smart people go to China to have their color books printed to save money but I didn’t have a connection to do that so I found a printer in the US.  Since the cost of printing a full color book was significantly higher than black and white I had to change to a less expensive format.   Then at the advice of fellow artist, Terry Dodson, I tried to cash in on my success as the artist on Wonder Woman by using a Wonder Woman-esque image on the cover.  Again I kept the print run low at 500 copies and although the book sold better than my previous effort, it still did not move as quickly as I had hoped.  This made me question the value of going color over black and white as well as the higher price tag of $15.

In 2011 I went back to perfect binding and black and white and kept the print run at 500.  I finally developed a female character I could put on the cover that was cute but not sexualized.  Of course, I am speaking of Kit Carter, Galactic Ranger!  The character is really nothing more than an homage to Sci-Fi comics of the 1950’s popularized by Wally Wood.  Maybe with a little retro movie serial thrown in.  I dropped the price on the book back down to $10, went back to creative titling with “Almost Finished”  and found it sold well but again not much different than my color effort.

I took a year off from publishing thinking perhaps I was over-saturating the market and it gave me some time to think and plan a new strategy.   So here in 2013 I have published my 10th art/sketchbook.  This time I did  few things differently.  I made sure I had a really strong cover image that pops, I went back to full color mainly because I found a good affordable printer (Indigo Ink) here in the US and finally I made sure the content of the book was dynamite.   After all, with a small sketchbook the cover and the choice of interior images is everything. I once again kept the print run at 500, which seems to be a good number for me.

I also realized premiering a sketchbook at San Diego was counter productive.  San Diego may be the biggest but it is one of the last shows of the year not the first. So by premiering a book there, it limits your opportunities for exposure through the course of the whole year. This year I published the sketchbook prior to the first major show of the year, ECCC in Seattle, and will have the book available on this website as well as with me at every show I attend this year.   A quality book that is readily available makes the most sense.  Considering I have sold almost 100 copies in less than a week, I would say I may have finally learned something.



All three of these books and more are available for sale right here on this website!